Maximize on a Press Opportunity

A client learned she would be featured in a major publication in just a few days. But her sites were not ready for prime time. I connected her with one of my web design/developers, who I then managed to quickly rework key pages of the client’s two sites. Particularly, we highlighted ways the user could work with the client now. Simultaneously, I worked closely with the client’s operation manager to tighten up user experience for the new expected audience. Then when the press came out, users were able to easily interface with the cleaned up sites, leading to a wait list for her coaching sessions and increased sales for her evergreen online course.